hi friends!

Hey, I'm Anna! You might recognize me from TikTok or Instagram. I started selling jewellery on a whim in the first UK lockdown. A fun impulse has now blossomed into a business and I couldn't be more grateful. I hope to continue providing fun and high quality jewellery for many moons to come!

In the beginning...

When the UK went into its first lockdown, I found a dusty box of beads, wire and chain in the back of my kitchen cupboard. I got to making, and posted my 'interesting' creations on Depop. For months I didn't sell anything (unsurprisingly), but after a little while I started making a few sales! I used the little money I had made to buy some new charms, and just kept making...

Making some progress

After selling a few hundred pieces of jewellery, I created my own website. At this point I was still selling colourful fashion jewellery!

Finding our feet

At the beginning of 2021, I began to find my feet! I changed our products, colours and logo. I hit 1000 orders, found my niche, products, and of course, you!


After many learning curves, added team members, and finding great manufacturers, we've managed to send out over 7,000 pieces of our jewellery, and amass a following of over 140,000 people over 2 social media platforms! And I couldn't be more grateful.